Important new product concept

Memorandum

To: CEO's of all major auto manufacturers

RE: new product concept

Having completed some intensive product research while travelling the streets of our fair city by foot, by bike, and by car, I am pleased to report that I have discovered a small but growing market for what I've determined should be a new optional feature in automobiles for possible rollout in 2007. The demands of today's technology have made driving a car increasingly difficult for many on the roads today: the 21st century motorist must contend with a battery of communication devices while maneuvering through intersection after intersection in what is often a congested driving situation. It is no wonder, then, that many drivers are simply unable to utilize their manual turn indicators, as their hands are tied up in chat mode on their Blackberry or in grasping a cellphone. To alleviate this cumbersome burden, I propose that automakers consider a new feature, the target market for which is most likely to be drivers of Sport Utility Vehicles: an automatic sensor that anticipates which direction the overburdened motorist would like to turn. Known to industry insiders as the "Butthead Blinker," this device will ease the stress a driver must certainly feel while approaching a busy intersection in his or her Ford Expedition, knowing that he or she will simply be unable to manage to indicate a right or left turn.

I am confident that this new feature will only enhance your Sport Utility Vehicle luxury packages. Thank you for your consideration.